The problem
BARNZ, the Board of Airline Representatives New Zealand, speaks for the airlines to government, regulators, airports and the media, and serves its member airlines with submissions and industry information. Its website had to carry that authority to several very different audiences at once, including a members-only side, and it had to do it clearly.
What we built
The BARNZ website, built in close collaboration with the organisation's communications company, who led messaging and brand. Applicable played an integral part in the transformation: the build, the structure that separates public advocacy content (submissions, media, membership) from the members' area, and the visual presentation that makes the whole thing compelling rather than institutional.
The result
An online presence that meets the diverse needs of media, government, members and other stakeholders.
Key takeaways
- Applicable built the BARNZ website alongside the industry body's communications agency.
- The site serves media, government, member airlines and other stakeholders from one clear structure.
- It includes a members' login alongside the public advocacy content.
